B2B marketing can stump a lot of agencies and internal marketing departments. It just seems easier to do really great, standout work for shoes, soda or sports cars. Getting to an insightful message that sells behind-the-scenes software or a piece of IT hardware is difficult, but the Market Creation Group has spent the last five years making it happen. In this presentation, the Market Creation Group’s lead copywriter, Mark Stiltner, shows you what you need to know to create marketing strategies and tactics that are exciting and effective.
In this 3rd3rsday, you’ll learn:
- What businesspeople want to hear
- How to navigate coalition sales
- The biggest myth in B2B marketing
Guest Expert, Mark Stiltner, Lead Copywriter, the Market Creation Group
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