3rd3rsday April 19th, 2012 - Voices from the Echo Chamber ) ) ) ) ) ) )

3rd3rsday April 19th, 2012 - Voices from the Echo Chamber: Harnessing the momentum of emergent channels, and being ready for the "next big thing" with Guest Expert Tony Felice of Reddoor Interactive and your host, Steve Miller of NetNewsdesk.com and IdeaSource®.

What we covered:

• Key lessons from social media's darling du jour: Pinterest
• Similarities between red-hot platforms like (Facebook, Pinterest, and Instagram et. al) and why people are using them
• Understanding what your customers are trying to do: personas and customer journey mapping (cases and examples)
• Using consumer insights to position a content strategy for the future
• You're apt to learn something, but it's not a lecture - it's a roundtable and YOU can be part of the conversation! Get in, get on, and share what you know.

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- steve miller

3rd3rsday Oct 20th 2011 - Branding Through Blogging with guest Erika Napoletano

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While it seems that every Tom, Dick and Harry is getting on the blogging bandwagon, how can you use one to build your brand? Though some companies use their blog merely as a way of increasing indexed pages for their website, the smarter ones are using blogs to start and join conversations all across the web.

Join Top Colorado Blogger and Author, Erika Napoletano for a lively discussion on tools and strategies for using a blog to your best advantage. She'll review marketing strategies to help you get every ounce of branding power possible out of your blog and talk about what smart marketers are doing with their digital words to build brand awareness with people they've never met (and probably never will).
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Erika Napoletano is the Head Redhead at RHW Media, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for "unpopular thoughts and blunt advice - delivered" and consistently strives to say what others won't and don't (but should) about marketing, social media, business integrity and life in general. She's the author of two forthcoming books (due out Spring 2012), a columnist for Entrepreneur Magazine, was recently named by the Denver Post as one of Colorado's top Twitter Personalities and received the 5280 Magazine Top of the Town 2011 Reader's Choice award for Best Twitter Personality.
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Sept. 15th 3rd3rsday - Helping Your Clients Advertising Online Legally in the Age of 140 Characters or Less.

Email marketing, blogging, and social media, oh my. This 3rd3rsday offers a primer on the legal issues that your clients may face when they venture online.

Special Guest Expert, Denver attorney, Elizabeth C. Lewis, MS, JD, took us through some emerging issues, help us better protect our clients (and ourselves) and answer questions from attendees.

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As someone who provides advertising services to clients, you face a thousand questions regarding the who, what, where, when and why of how the advertising campaign should be done. One of the areas that is sometimes overlooked is the legality of advertising. For instance, can you put your endorsements in the advertising campaign you create for a client? Can your client re-post an awesome picture or blog post he found on another site? And, most importantly, can you be held liable if your client does something illegal in their advertising campaign and how do you limit your liability? In this information packed session, you will learn the following to help you succeed (legally) online:

• What you should have in your contracts with clients
• What you should avoid when advising your clients
• What copyright and trademark infringement is and how to avoid it
• How to comply with FTC endorsement rules
• What to look for in social media policies (if time allows)

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Playback this event to see what your peers have experienced and learn what you thought you knew but really need to know. Please submit questions or suggestions for future 3rd3rsday Guest experts (even yourselves) to: 3rd3rsday@gmail.com

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July 21st 3rd3rsday Roundtable: Making B2B Sexy

There are a lot of things that make B2B marketing different from B2C, but creativity isn’t one of them.

B2B marketing can stump a lot of agencies and internal marketing departments. It just seems easier to do really great, standout work for shoes, soda or sports cars. Getting to an insightful message that sells behind-the-scenes software or a piece of IT hardware is difficult, but the Market Creation Group has spent the last five years making it happen. In this presentation, the Market Creation Group’s lead copywriter, Mark Stiltner, shows you what you need to know to create marketing strategies and tactics that are exciting and effective.

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In this 3rd3rsday, you’ll learn:

• What businesspeople want to hear
• How to navigate coalition sales
• The biggest myth in B2B marketing

Guest Expert, Mark Stiltner, Lead Copywriter, the Market Creation Group

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Send comments and requests to be a 3rd3rsday Guest Expert or suggest guests to:

3rd3rsday@gmail.com

3rd3rsday June 2011 - June 23rd - Inside the Mind of Your Consumers: Real Time, Real Response

11:30 am - 12:30 pm Mountain Time
Guest expert Matt Warta from GutCheckIt.com
takes us "Inside the Mind of Your Consumers:
Real Time, Real Response"
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Stop guessing – or paying a big wad of cash – to find out how your customers feel about your strategy, message, product or concepts. The fusty old world of research is being transformed, so that you can test your work on the fly, in real time, with your precise target customers – with detailed insights, not just surveys. If your agency is not on the cutting edge of today’s new research and insights processes, you should be.

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Attendees of this webinar received:

• An understanding of how “quick primary” research is now possible
  
• A way to gain a strategic advantage by leveraging real time research to inform, deepen and validate consumer opinions over competitors
  
• A deeper understanding why metrics and opinions, combined, paint a powerful picture
  
• A new mindset that research can be done at any time and at any point in the creative and strategic process

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As Co-Founder and CEO of GutCheck, Matt Warta saw the opportunity to disrupt how companies gain consumer insight by leveraging enabling technology to create a real-time qualitative research platform. Matt has been in the start-up world for the last 15 years having co-founded two companies, and having funded dozens of others as a venture capitalist saw the need for a tool that quickly and easily enabled consumer insights from a target market not accessible in traditional research.

About GutCheck: GutCheck was created on the premise that everyone can use a little consumer feedback. Founded with a goal to provide qualitative research to anyone, not just those with big budgets, resources and extended time lines, GutCheck is a pioneering company in do-it-yourself, online qualitative research providing a quick and affordable solution that delivers quality insights direct from identified target market consumers to answer questions related to product development, advertising creative, marketing messaging, and customer segmentation.

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3rd3rsday for May 19th 2011 - Creating Secure Applicationss for Social Media

Creating Secure Apps for Social Media
11:30a - 12:30p MST - Thursday, May 19th, 2011 :
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Social media is a new marketing currency for brands. That much is certain. Brands can engage directly with consumers in real-time allowing for the collection of unprecedented amount of data on the customer. This data is increasingly powerful to brands, their agencies, their customers and unfortunately, the unscrupulous among us. We hope someone has thought about security.

• What does security mean?
• What is the different between security and privacy
• How to approach developing a secure application
• Incorporating security into your development practices
• Database security
• Understanding your exposure
• What should I secure?
• Is there such a thing as too secure?
• Securing data in a social world

Tyler Browning of bluemodus will talked about the process, shared some secrets and lead the discussion.
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3rd3rsday - it's right at your desk and it's FREE - Brown bag it and join the conversation!
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Play back this event to see what your peers have experienced and learn what you thought you knew but really need to know. Please submit your questions prior to this event to: 3rd3rsday@gmail.com

April 21st, 2011 3rd3rsday: Location 3 Media on “Localizing Your Internet Marketing Efforts”

Thurs., Feb. 17th, 2011 - 11:30 AM - 12:30 PM MST
This 3rd3rsday was all about:
Localizing Your Internet Marketing Efforts
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Local search marketing is growing at a rapid pace in 2011 and signs indicate continued growth in this sector of digital marketing as time moves forward. Establishing an integrated, effective local search marketing strategy for your business or franchise is key for improving upon ROI in the 21st century. Local Search Traffic, a division of Location3 Media, provided insight and education on the following topics that are trending upward in the local search marketing industry:

• Local Map Listings
• Local Pay-Per-Click Advertising
• Franchise Pay-Per-Click Advertising
• Review Monitoring and Customer Engagement
• Local Social Mobile

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Guest Speaker, Erik Whaley, Director of Local Search Traffic, oversees the growing Local Search Traffic division, working with clients to develop comprehensive local search marketing programs and ensuring the highest performance of their campaigns. Erik was integral in establishing the LST division of Location 3 Media in 2007, and has since helped to refine offerings and build a full team of dedicated professionals.

Location3 Media is a digital marketing agency providing innovative online strategies. They employ a variety of online media and creative techniques to develop integrated programs that increase exposure, generate traffic, improve user experience, initiate engagement, increase conversations and increase return for you. They’re passionate about search, social and creative marketing and it shows in the innovative strategies we use and the results we get for our clients.
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