Special Guest Expert, Denver attorney, Elizabeth C. Lewis, MS, JD, took us through some emerging issues, help us better protect our clients (and ourselves) and answer questions from attendees.As someone who provides advertising services to clients, you face a thousand questions regarding the who, what, where, when and why of how the advertising campaign should be done. One of the areas that is sometimes overlooked is the legality of advertising. For instance, can you put your endorsements in the advertising campaign you create for a client? Can your client re-post an awesome picture or blog post he found on another site? And, most importantly, can you be held liable if your client does something illegal in their advertising campaign and how do you limit your liability? In this information packed session, you will learn the following to help you succeed (legally) online:
- What you should have in your contracts with clients
- What you should avoid when advising your clients
- What copyright and trademark infringement is and how to avoid it
- How to comply with FTC endorsement rules
- What to look for in social media policies (if time allows)
Playback this event to see what your peers have experienced and learn what you thought you knew but really need to know. Please submit questions or suggestions for future 3rd3rsday Guest experts (even yourselves) to: 3rd3rsday@gmail.com
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