Guest expert Matt Warta from GutCheckIt.com
takes us "Inside the Mind of Your Consumers:
Real Time, Real Response"
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Stop guessing – or paying a big wad of cash – to find out how your customers feel about your strategy, message, product or concepts. The fusty old world of research is being transformed, so that you can test your work on the fly, in real time, with your precise target customers – with detailed insights, not just surveys. If your agency is not on the cutting edge of today’s new research and insights processes, you should be.
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Attendees of this webinar received:
- An understanding of how “quick primary” research is now possible
- A way to gain a strategic advantage by leveraging real time research to inform, deepen and validate consumer opinions over competitors
- A deeper understanding why metrics and opinions, combined, paint a powerful picture
- A new mindset that research can be done at any time and at any point in the creative and strategic process
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As Co-Founder and CEO of GutCheck, Matt Warta saw the opportunity to disrupt how companies gain consumer insight by leveraging enabling technology to create a real-time qualitative research platform. Matt has been in the start-up world for the last 15 years having co-founded two companies, and having funded dozens of others as a venture capitalist saw the need for a tool that quickly and easily enabled consumer insights from a target market not accessible in traditional research.
About GutCheck: GutCheck was created on the premise that everyone can use a little consumer feedback. Founded with a goal to provide qualitative research to anyone, not just those with big budgets, resources and extended time lines, GutCheck is a pioneering company in do-it-yourself, online qualitative research providing a quick and affordable solution that delivers quality insights direct from identified target market consumers to answer questions related to product development, advertising creative, marketing messaging, and customer segmentation.
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