This 3rd3rsday was all about Demand Generation and the Purchase Process: Creating Value and Building Trust.
Providing value at every stage of the purchase process is critical for business marketers who want to build trust with prospects, nurture them through the decision-making process and cultivate long-term relationships. We discussed the importance of developing offers that match your targets’ needs and also see how top organizations have successfully tracked, measured and optimized their marketing programs for optimal conversion rates.
Our Experts shared their expertise and understanding of real-world applications
and proven tactics and will lead us as we:
1) Examined the importance of building trust with prospects.
2) Excavated those most compelling offers that match your target’s needs.
3) Explored case study examples you can leverage for your campaigns.
Guest Experts Sam Eidson and Jim Grinney, founding partners of 90octane, a 
conversion-driven marketing agency specializing in B2B lead generation, B2C demand generation and nonprofit donor acquisition.Send your comments about this event and suggest future topics and presenters to: 3rd3rsday@gmail.com
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