This free virtual roundtable discussion happened on Thursday, May 20th at 11:30 am - 12:30 pm MDT This 3rd3rsday was all about MOBILE MARKETING: Succeed where others fail in creating mobile campaigns.Our mobile marketing experts presented the case for why brands and agencies need to have a mobile campaign today. We explored different ways to interact with an audience via the mobile phone, identifying challenges to market entry and presented an overview of mobile marketing policies and guidelines.
Guests shared recommendations on how to get to market quickly and provide step by step considerations for developing a successful mobile campaign. We also looked at the changes in the mobile marketing landscape, from smart phone formatting and mobile apps to best practices, ethics, compliance issues and foreseeable ROI for your integrated planning.
Guest Experts: Cri Boratenski and and Heidi Dickert from Mobile Compass with a special intro by Jason Stout from Mobile Mondays.
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