This free virtual roundtable discussion happened on Thursday, April 15th, 2010
This 3rd3rsday was all about PURLs of Wisdom and Other Advanced Methods for Personalization on the Web (Generating 30% and greater increases in conversion).
Guest Expert will be Jeff Finklestein of Customer Paradigm
Have you ever searched for something in Google, but couldn't find what you were looking for when you visited a site?
Research shows that this very reason - not being able to find what they're searching for when they come to a website - is one of the top reason both consumers and business users abandon a search result (and your site), never to return.
Typical landing pages create confusion. If a person can't find what they're looking for quickly and easily, they give up and try another search result.
Personalized Search Results may be the answer to increasing the conversion rate from your website (defined as how many people who visit your site fill out a form, pick up the phone to call you or use another contact method), can be personalizing your website based on keywords from their search engine query.
And this is where dynamic programming can come in handy. Unlike standard HTML pages, dynamic pages can parse through inbound information and personalize the viewer experience.
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