November 3rd3rsday Roundtable

Is Your Brand Ready to Engage Mobile Consumers?

Thurs., November 18th, 2010 - 11:30 am - 12:30 pm (Mountain Time)

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It's right at your desk and it's FREE - Brown bag it and join the conversation!

This 3rd3rsday asked what most marketers are wondering:

Is Your Brand Ready to Engage Mobile Consumers?

During this rountable we talked about:

· Mobile trends and applications and the consumer perspective

· Discussed whether mobile is right for your brand/ end consumer

· When you should be making the shift to digital with your consumers?

· What are the key mobile advantages?

· Ways to close the loop from marketing/advertising to transactions at point-of-sale

· Real world examples and applications

Our Guest Expert shared her expertise and understanding of real-world mobile & digital applications and proven tactics and will lead us as we: 1) Examined the importance of building relevant and timely messages to our consumer 2) Created connections to your social media base through mobile 3) Reviewed innovative way to support your marketing initiatives and strategies

Guest Expert: Karin Ballard, Director, New Business Development, Mocapay.

Send your questions and comments to: 3rd3rsday@gmail.com

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October 3rd3rsday Roundtable:
Worst Practices:

How Not To Do Digital
Thurs., October 21st, 2010 - 11:30 am - 12:30 pm (Mountain Time)

It's right at your desk and it's FREE - Brown bag it and join the conversation!

This 3rd3rsday was all about Worst Practices: How Not to do Digital - the top 10 things NOT to do as voted on by the attendees of the 2010 CaT Conference (Ad Age Creativity &Technology) in NYC.

Guest Expert: David Slayden, Founder and Exec. Director of Boulder Digital Works, an initiative within the ATLAS INSTITUTE at the University of Colorado in Boulder.

David's students at CU have repeatedly taken top honors in awards

competitions, including two golds and one silver in the interactive category of the One Show College Competition in the past three years. David has written for both film and advertising and his creative work has been honored by top awards shows and publications, including the Clios, CA, Creativity, etc.. In 2000, he created the blurr lab, a cutting edge, interactive design initiative funded by the Omnicom Group.

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September 3rd3rsday Roundtable : Demand Generation and the Purchase Process: Creating Value and Building Trust. Thurs., September 16th, 2010 at 11:30

It's right at your desk and it's FREE - Brown bag it and join the conversation!

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This 3rd3rsday was all about Demand Generation and the Purchase Process: Creating Value and Building Trust.

Providing value at every stage of the purchase process is critical for business marketers who want to build trust with prospects, nurture them through the decision-making process and cultivate long-term relationships. We discussed the importance of developing offers that match your targets’ needs and also see how top organizations have successfully tracked, measured and optimized their marketing programs for optimal conversion rates.

Our Experts shared their expertise and understanding of real-world applications
and proven tactics and will lead us as we:

1) Examined the importance of building trust with prospects.
2) Excavated those most compelling offers that match your target’s needs.
3) Explored case study examples you can leverage for your campaigns.

Guest Experts Sam Eidson and Jim Grinney, founding partners of 90octane, a conversion-driven marketing agency specializing in B2B lead generation, B2C demand generation and nonprofit donor acquisition.

Send your comments about this event and suggest future topics and presenters to: 3rd3rsday@gmail.com

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August 3rd3rsday Roundtable :
How to open new markets and reach multicultural audiences online.
Thurs., August 19th, 2010 at 11:30 am (Mountain Time)

This 3rd3rsday took adive into DIGITAL MEDIA and how advertisers and marketers can open new channels without scaling budgets to reach a larger online audience.Our digital marketing experts presented how to overcome the current challenges faced by today's agencies and how to how to better understand and conquer the Latino market.

Guest Experts: Chris O'Hara (L) and Kent Kirshner (R) of TRAFFIQ

For pdf (Acrobat) copies of the presentation deck, send requests to: 3rd3rsday@gmail.com

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June 3rd3rsday Roundtable : Brand Monitoring

Thurs., June 17th, 2010 at 11:30 am (Mountain Time)

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It's right at your desk and it's FREE -
It's a great excuse to order lunch delivered and join the conversation!

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This free virtual roundtable discussion happened on Thursday, June 17th at 11:30 am - 12:30 pm. This 3rd3rsday was all about Brand Monitoring: Foundations of a Solid Social Media Strategy.

Powerful business insights are readily available to companies within the real-time chatter on social networks (Twitter, Facebook, Blogs, Forums, etc). Social media monitoring, or listening, is a critical step toward building more targeted and engaging dialogue with key targets and influencers.

There is a daunting array of tools and services that promise to help you tune in, but a shortage of good, solid advice on which ones are best and more importantly, what to do with all the information you are getting.

We will attempted to create a clear view of effective social media monitoring tools and illustrate the process of extracting concise and actionable intelligence to further your business goals.

Guest Expert: Tony Felice, Sr. Strategist, Red Door Interactive

• Social media best practices/overview of key concepts
• Introduction to free tools and enterprise software
• Choosing a listening platform
• Data collection/insights

>>> Click Here To Playback This Event

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NDAC : 3rd3rsday Roundtable : May 20th, 2010 - Mobile Marketing

This free virtual roundtable discussion happened on Thursday, May 20th at 11:30 am - 12:30 pm MDT This 3rd3rsday was all about MOBILE MARKETING: Succeed where others fail in creating mobile campaigns.

Our mobile marketing experts presented the case for why brands and agencies need to have a mobile campaign today. We explored different ways to interact with an audience via the mobile phone, identifying challenges to market entry and presented an overview of mobile marketing policies and guidelines.

Guests shared recommendations on how to get to market quickly and provide step by step considerations for developing a successful mobile campaign. We also looked at the changes in the mobile marketing landscape, from smart phone formatting and mobile apps to best practices, ethics, compliance issues and foreseeable ROI for your integrated planning.

Guest Experts: Cri Boratenski and and Heidi Dickert from Mobile Compass with a special intro by Jason Stout from Mobile Mondays.

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3rd3rsday : April, 15th 2010 - PURLS of Wisdom

This free virtual roundtable discussion happened on Thursday, April 15th, 2010

This 3rd3rsday was all about PURLs of Wisdom and Other Advanced Methods for Personalization on the Web (Generating 30% and greater increases in conversion).

Guest Expert will be Jeff Finklestein of Customer Paradigm

Have you ever searched for something in Google, but couldn't find what you were looking for when you visited a site?

Research shows that this very reason - not being able to find what they're searching for when they come to a website - is one of the top reason both consumers and business users abandon a search result (and your site), never to return.

Typical landing pages create confusion. If a person can't find what they're looking for quickly and easily, they give up and try another search result.

Personalized Search Results may be the answer to increasing the conversion rate from your website (defined as how many people who visit your site fill out a form, pick up the phone to call you or use another contact method), can be personalizing your website based on keywords from their search engine query.

And this is where dynamic programming can come in handy. Unlike standard HTML pages, dynamic pages can parse through inbound information and personalize the viewer experience.

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March 3rd3rsday Roundtable : Protecting your Brand in the Virtual Chaos of Web 2.0

This free virtual roundtable discussion happens on Thursday, March 18th at 11:30 am - 12:30 pm MST

This 3rd3rsday is all about Protecting your Brand in the Virtual Chaos of Web 2.0 - the practical, ethical and legal issues you need to be aware of and what you can do to defend your client's brands is the world-wild-web.

Guest Experts will be Karin E. (Borke) Sullivan and Michael Dulin of law firm Hensley Kim & Holzer

Ask questions, share what you know, see what your peers has experienced and learn what you need to know about brand protection on the web. Send your questions prior to this event to: 3rd3rsday@gmail.com

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February 3rd3rsday : Email Marketing: Increase opens, clicks and conversions by managing deliverability and reputation

It's at your desk and it's FREE!
Thurs., Feb. 18th, 11:30 am - 12:30 pm MST

Learning and Lunch? This 3rd3rsday is an inside look at email marketing. Sign up for this roundtable and find out how you can improve response by first improving your deliverability. If your email doesn't land in the inbox, it can't get a click. Spam has forced ISPs to clamp down and put more stringent methods into place to protect consumer mailboxes. Unfortunately, sometimes good email like yours gets caught in the net. But there are things you can do to ensure better delivery of your email and increase your response rates.

Guest Expert was Brian Westnedge, Regional Director of Return Path, one of the country's leading email reputation firms.

Send your follow-up requesrts or questions regarding this event to: 3rd3rsday@gmail.com

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January 3rd3rsday : SnapTags - Next Gen Interactivity for Mass Marketing

It's at your desk and it's FREE!
Thurs., Jan. 21st, 11:30 am - 12:30 pm MST

This 3rd3rsday was all about how SnapTags are adding interactivity to mass marketing, integrating with every aspect of the consumer-cycle and driving engagement, loyalty and participation.

Guest Expert was be Jane McPherson, CMO of SpyderLynk

SnapTags, usually seen as those strange matrix-like checkrboard blobs on posters or in ads, have emerged, evolved and proven themselves to smart marketers around the globe. Embraced for their ability to connect to key consumers, with SnapTags, brand marketers not only have the luxury of adding interactivity to marketing materials, SpyderLynk’s Code Ring Technology also allows different brand offers and SnapTag placements to be coded and tracked separately, creating a new metric for measuring brand marketing efforts

Send your follow-up requests or questions regarding this event to: 3rd3rsday@gmail.com

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As offered in the presentation, for free "Haiti Donation" SnapTags to use on your
websites and print pieces, contact Jane McPherson directly at jmcpherson@spyderlynk.com