
Guest Expert:
Mike Shehan, CEO, SpotXchange, Westminster
Mike Shehan is founder and CEO of
SpotXchange, a performance-based video ad network with headquarters in Westminster, CO and offices in NY and London. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand

awareness, in-store visits, etc. SpotXchange advertising clients range from multi-national companies like Reckitt Benckiser and Disney to local companies like First Bank and Kentucky Power & Gas.